WOMEN RUN THE WORLD
RYKA / Fall ‘16 Campaign Shoot
Sometimes an assignment comes along to remind you just how unfit you are.
As my friend Tim would say, “I’m just one letter away from fit”.
For Rykä Footwear’s Fall 2016 campaign we worked with the uber athletic Ashley Novak of Wilhelmina Models Miami. Anticipating shooting a variety of fitness poses, we rigged a climbing harness from the ceiling with the intent of supporting her while she held various handstands or jumps. She did not need it.
Seriously, I struggle just standing upright for an hour, let alone on my hands.
Art Direction Beau Shoulders
Retouching courtesy of http://www.jeffwhitlockdigitalartist.com/